New York Observer - "For Urban Cycling, Some Growing Pains" - September 17th, 2009
"As Simpson puts it, 'After the cool factor goes away, you still need facilities, education and infrastructure to continue to normalize cycling.'”
Greenpoint Gazzette - "Greenpoint Bikes: BICI" - July 30th, 2009
"'In an urban context, cycling occupies a cultural role as a sustainable mode of transit,' Simpson said. 'There are a lot of antiquated ideals that deem bicycling as unprofessional or unclean, and we want to move away from that.'"
New York Times - "Giving Abandoned Bicycles New Life So Students Can Ride" - August 21st, 2007
“'This one project is very successful,' said Jeremy Friedman, a recent graduate and the administrator for the N.Y.U. sustainability task force. 'It’s going to have a lot of good outcomes, I think, for the campus.'”